Smart Format Digital
Visual Identity, Information Architecture, UX/UI Design, WordPress Development, Responsive Design, UI Kit
About the project
Smart Format Digital is a marketing agency that helps eCommerce businesses grow through performance-driven advertising and digital strategy.
Goals
The goal was to design and develop a modern, structured website that clearly presents the agency’s services, showcases results, and builds trust with potential clients.
My role & approach
I created the project from the ground up — starting with the site architecture and visual identity, and finishing with full implementation on WordPress.
The focus was on clarity, usability, and visual rhythm.
I designed a clean layout with an interesting grid system that keeps the structure dynamic yet easy to navigate.
Special attention was given to the case study section, allowing the agency to highlight real results and build credibility through transparency.
The interface emphasizes accessibility and simplicity while maintaining a confident, modern aesthetic that reflects the agency’s expertise and creative energy.
Key design decisions
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Clear information hierarchy and consistent grid structure
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Modular layout for flexible content updates
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Modern typography and balanced color palette
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Smooth responsive behavior across devices
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Integration of case studies, testimonials, and contact forms to enhance trust and lead generation
Visual identity & custom elements
To give the website a distinctive look and feel, I created a series of custom 3D shapes in Midjourney.
These forms became a key part of the visual language — adding individuality, depth, and a sense of movement to an otherwise minimal design.
They subtly reinforce the agency’s modern and tech-driven identity while keeping the interface clean and professional.
Result
A complete, responsive WordPress website that feels both professional and approachable.
It effectively communicates the agency’s values, showcases its work, and provides an intuitive user experience — supporting Smart Format Digital’s mission to help online businesses grow with clarity and confidence.
